What is Business Blogging?
Let’s begin the discussion by defining what it is that we call business blogging. This will set the scene of rest of the blog post. A business blog is a tool used by corporate to connect, communicate, and share knowledge, updates, and expertise with customers, employees, and investors.
Why?
To inform your stakeholders of the things they want to know.
For customers
You can use your blog to tell your customers about your products, services, recent updates in your service terms, even ask for feedback on your products. You can also use your blog to promote your philosophy, social awareness campaigns, initiatives, etc.
For employees
You can use your blog to keep employees informed about recent development inside the company, change in HR policy, forthcoming events, etc. You can also use your blog to showcase the work of your top employees. This will be a big morale booster for everyone in your company. Start doing it and soon you will see people vying to get their names listed on your blog in the top employee column. You can also use your blog to talk directly to your employees, without any intermediary channel. You can even ask questions, seek suggestions, and request feedback. Your blog will also work as an information center for your future employees. By going through your blog, they will come to know about your corporate culture.
For Investors
It is not possible to release a report, or issue a press release every time something happens in your company that will interest investors. Even if you do issue press releases often, there is no guarantee that they will get picked. Too many press releases too soon may backfire. You run the risk of facing resistance for really newsworthy things. Therefore, you need to write about the small changes in your company on your blog. This way you will be able to inform your investors about your company without running the risk of getting ignored by the journalists.
How?
Do not ever think of running a business blog on a shared host like livejournal.com, wordpress.com, blogspot.com, etc. This will reflect badly on your company’s image. You should buy a domain name on the name of your business, if you do not already have one, and start blog.yourbusiness.com or yourbusiness.com/blog blog.
Start with a basic blog. You can always come back and add, subtract, or edit whatever you need.
